Copenhagen, Denmark – October 20, 2026 – Simply.TV, a global provider of metadata and content discovery solutions, today announced the appointment of John Zelenka as Chief Revenue Officer (CRO). With extensive leadership experience across entertainment data, streaming technology and media analytics, Mr. Zelenka joins Simply.TV as the company continues to strengthen its presence in the U.S. market and accelerate its global growth.

The appointment follows the recent arrival of Chief Executive Officer Richard Cusick, bringing another experienced entertainment technology executive into Simply.TV's leadership team. Mr. Zelenka most recently served as Chief Revenue Officer at IMAX Streaming & Consumer Technologies. He also led commercial organizations at Conviva, Kinetiq TV, Gracenote and TiVo, bringing direct experience in entertainment metadata, content discovery, and media analytics to his new role. His career spans businesses that have undergone successful acquisitions, providing valuable experience in scaling and developing companies in the entertainment technology sector.

Strengthening commercial leadership

"John brings a deep understanding of the entertainment data market and a strong track record of building commercial organizations across streaming, analytics and metadata. His experience, combined with Simply.TV's deep industry roots and customer-first approach, puts us in a strong position to accelerate our growth in the U.S. while continuing to strengthen the relationships that have been central to our success." Richard Cusick, CEO at Simply.TV

"Having spent much of my career working across entertainment data and streaming technology, I understand how foundational quality metadata is in driving discovery, engagement and monetization. What attracted me to Simply.TV is its deep understanding of that, its flexible modern technology, and a genuinely customer-focused culture. I'm excited to join the company at this stage of its growth and help expand its reach in the U.S. and beyond." John Zelenka, CRO at Simply.TV

The appointment reflects Simply.TV's continued focus on combining experienced industry leadership with a technology-driven approach to metadata and content discovery.

Building on a strong metadata foundation

Simply.TV was founded in 2019 by Morten Trolle and Daniel Rühmann, who previously built a metadata business that was acquired by Gracenote. Drawing on that experience, the founders established Simply.TV with a vision to develop a new generation of metadata technology, designed around scalability, flexibility and quality.

This foundation gives Simply.TV a distinctive combination of long-standing metadata expertise and a modern technology platform, supported by a team that understands the operational needs of TV operators, streaming platforms, broadcasters and entertainment technology providers.

Mr. Zelenka's appointment brings additional experience to a team with deep roots in the metadata industry, reinforcing Simply.TV's position as a customer-focused alternative in the entertainment metadata market. The company has built its reputation around close customer relationships, responsiveness and a flexible approach to meeting the needs of individual platforms and partners.

The appointment also builds on a period of significant development for Simply.TV. In April 2025, the company announced the acquisition of Red Bee Media's Content Discovery Business, expanding its U.S. data capabilities and strengthening its position in the North American market. Alongside the acquisition, Simply.TV secured a majority growth equity investment from Summit Partners, supporting the company's next phase of expansion.

Following Simply.TV’s success in Europe, including substantial wins among Tier 1 customers in 2026, Michael Roedel will focus fully on the region as GM Sales EMEA. In this role, he will draw on his deep market knowledge to drive further commercial growth and customer relationships.

About Simply.TV

Simply.TV is a global leader in metadata and content discovery solutions serving some of the world's most prominent entertainment brands. Built on proprietary AI and machine learning technologies, Simply.TV’s metadata powers personalized, engaging, and intuitive TV experiences for TV platforms as well as analytical insights into global content distribution for studios, content owners, streaming services and research companies. View more at www.simply.tv or follow on LinkedIn.

Media Contact

Katarina Bradacova, kbradacova@simply.tv