Finland’s largest cable operator DNA is signing a multi-year deal with Simply.TV to take its TV platform to the next level through the market’s most disruptive and innovative metadata solution.

Finnish TV operators have, similar to their colleagues in other Nordic markets, felt the entry of both global and regional streaming services in previous years; and so are the national broadcasters also gearing up their D2C offerings. With the changing market landscape, DNA has chosen Simply.TV as their partner to support its TV business in the years to come with metadata for all aspects of their TV service.

The decision to go with Simply.TV was done after a thorough vendor assessment focused around strategic fit, vendor flexibility, technology stack, and thought leadership. Together with Simply.TV, a seamless transition of their entire user base has been completed across multiple platforms. More than 200.000 historical programs were mapped during a few weeks to avoid any interruption of service.

“With the TV-landscape in rapid change, metadata across both streaming and linear cannot be ignored in any way. It is through metadata that all DNA subscribers consume our TV service and identify themselves with the DNA brand, so the metadata provider had to demonstrate outstanding visions, being flexible to adaptation - with Simply.TV, we have found the probably most advanced solution in the industry which we can scale and grow with”

Says Pekka Jääskeläinen, Head of Platforms and Services at DNA Oy.

Spanning over more and more platforms from IPTV, cable, and various devices such as Android TV, Chromecast, IOS, and Android viewers are already now experiencing much-improved navigation and discovery of their favorite shows, movies, and sports.

Daniel Rühmann, COO at Simply.TV, comments:

“Signing a multiyear deal with DNA strongly shows that the biggest telcos and pay-TV operators are starting to see metadata as a strategic asset for their ability to compete with the global streaming services. Enabling TV operators such as DNA to become a hub by indexing and enriching metadata cross-linear and streaming will help them to build new revenue streams''

About Simply.TV

Simply.TV is reinventing the aggregation, enhancement, and delivery process for entertainment metadata / EPG. With purpose-built technology, Simply.TV provides best-in-market metadata and EPG for services across linear and non-linear TV with a strong focus on high-impacting datasets such as sports, kids, live content, and keywords for recommendations.