But for broadcasters and operators, the real challenge is how to deliver that level of UX - consistently, reliably, and at scale.

That’s where Simply Markers comes in. Built on a hybrid foundation of smart automation and editorial precision, Simply Markers brings the accuracy, adaptability, and viewer trust that today’s TV landscape demands.

The Age of Convenience: Why Markers Matter

When Netflix introduced the “Skip Intro” button back in 2017, it changed everything. The decision was data-driven: users were fast-forwarding manually in 15% of viewings, signaling a clear need for better control. The result? A now-iconic feature that reportedly saves users 195 years of cumulative watch time daily - and keeps them watching longer.

It’s a small feature with massive impact. And today, it’s not a luxury - it’s a baseline expectation.

Whether it’s:

• Skipping intros or recaps,

• Navigating content chapters,

• Jumping to precise start times,

• Or skipping ads in recorded programs

These “markers” are core building blocks of a binge-worthy, high-retention user experience.

What YouTube, Netflix, and SVOD Giants Get Right

It’s not just Netflix. Amazon Prime Video, Disney+, HBO Max, YouTube - they’ve all built viewing enhancements around markers. YouTube’s video chapters let users jump to key scenes. Prime Video and HBO offer “Skip Recap” options. The result? More engagement, more time spent, less churn.

Yet, these features aren’t available for most traditional broadcasters or regional operators. That’s where Simply Markers levels the playing field - bringing the same capabilities across both VoD and linear content.

From Binge to Broadcast: How Simply Markers Powers Every Format

With Simply Markers, we deliver:

• Skip Intro & Recap: Tagged by humans, scaled by automation.

• Precise EPG Correction: Real-time updates to live program start/end times.

• Ad Break Detection: Accurate ad segment boundaries - even in recorded content.

• Content Chapters: Segmenting content for smarter playback and navigation.

• Preview Markers: Highlight trailers, cold opens, or promo spots to guide discovery

And this isn’t just for VoD. We’re applying the same logic to live broadcasts - where accuracy matters most.

Think of a football match running 12 minutes over time. Without correction, viewers miss the ending. With Simply Markers, the EPG updates in near real-time - ensuring that catch-up, replay, and recording start and end exactly where they should.

This is closing the experience gap between linear and VOD.

Nordic Market: Local UX, Global Standards

Streaming subscriptions across the Nordics hit 23 million in spring 2025. While global streamers like Disney+ and Prime Video grow, local broadcasters and operators (e.g., TV2, Viaplay, TV4) are doubling down on their own platforms.

These players have the content. What they need is the experience layer to match global standards.

As Carsten Lakner, VP Strategic Accounts at Simply.TV, puts it:

“Broadcasters and operators alike have spent years bringing their digital services technologically up to par. Now, they’re building on the UX lessons that Netflix pioneered. We’re seeing clients across the Nordics and beyond deliver best-in-class experiences that give viewers even more reasons to love their product."

The AI Illusion: Why Accuracy Still Needs a Human Touch

Every booth at IBC 2025 had one word plastered on it: AI.

But behind the buzz, the truth is clear: poorly trained AI models can hurt more than help. Generic “Skip Intro” models trained on U.S. dramas can misfire on children’s cartoons. Public broadcasters with interstitial formats confuse purely automated systems. Context matters.

Simply Markers was built with this reality in mind. Instead of betting everything on automation, we:

• Start with editorial-quality data, labeled by real humans.

• Train adaptive AI models on diverse content types and languages.

• Keep humans in the loop to oversee quality and correct outliers.

This hybrid approach means we can scale globally, while staying reliable locally. It’s not “AI for the sake of AI.” It’s smart, practical technology grounded in trust.

Reinventing Linear TV - One Marker at a Time

Linear TV isn’t dying - it’s evolving. With the right enhancements, it can match the UX of any streaming platform.

Imagine:

• Skipping ads in your recorded show.

• Watching a replay that jumps straight to kickoff.

• Segmenting long content into tappable chapters.

• Dynamically inserting highlight reels during a rain delay.

All of this is possible today with Simply Markers.

Conclusion: UX is the New Battleground

The winners in the next phase of TV aren’t just those with the best content. They’re the platforms that combine great content with a seamless, intelligent user experience.

Simply Markers helps broadcasters and operators:

• Reduce viewer frustration.

• Increase engagement and watch time.

• Deliver a modern, sticky UX that drives loyalty.

• Enable accurate replay, preview, and chapter markers.

• October Compete directly with streaming-first players.

This is more than a feature. It’s a shift in how content is experienced.

And we’re just getting started.