Under viewer behavior with audience-driven metadata
Harness deep audience insights to power audience measurement, dynamic ad-insertion and personalization at global scale.
Key benefits
Discovery-first metadata structure
Our video metadata includes titles, descriptions, genres, cast and crew, imagery, and unique content identifiers—designed to improve search, navigation, and content linking across all platforms and languages.
Behavioral personalization enablement
Support tailored viewing journeys with metadata enriched by moods, themes, characteristics and settings. When combined with your user data, our metadata becomes the foundation for personalization, carousel targeting, and dynamic content curation and advanced user insights.
Segmentation & profiling capabilities
Enable audience segmentation based on viewing preferences, content affinity, and thematic interests. Simply.TV metadata allows platforms to build advanced viewer profiles—crucial for recommendation engines, targeted notifications, and ad-insertion.
Monetization through metadata
Power contextual ad targeting and branded environments by aligning editorial tags and video descriptors with advertiser needs. Our rich classification system supports brand safety filtering and improves campaign relevance and ROI.
Dashboard-ready metadata architecture
Simply.TV metadata can be ingested by business intelligence platforms or third-party tools to build real-time dashboards for content trends, performance tracking, and audience behavior—supporting internal planning and editorial strategy.
Global IDs and metadata consistency
Our proprietary Simply.IDs ensure consistent identification of content across regions, platforms, and sources—enabling unified tracking, accurate linking, and seamless metadata consolidation across your ecosystem.
Product features
Related products
Keywords & discovery
Fuel thematic, personalized discovery with deep keyword data that enhances content relevance and viewer connection.
Video metadata
Benefit from comprehensive metadata covering titles, genres, IDs, descriptions, imagery and more—structuring your content for optimal discovery.
Streaming metadata
Access large-scale, multi-regional streaming catalogs while maintaining accuracy and consistency. When paired with audience data, you can establish unparalleled insights and analytics between linear and non-linear consumption.