Why we built Simply.TV
2019 – The first leap
At Simply.TV, we set out to redefine content discovery by making metadata dynamic, intuitive, and inspiring. What began as a mission to fix a fragmented system has evolved into something much bigger - a global effort to transform how audiences connect with the stories they love.
And this is just the beginning. With our deep industry expertise and relentless ambition, we’re pushing the boundaries of what’s possible in metadata. Where we take it next? That’s what drives us every day.
The first leap
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Simply.TV was founded with a bold mission - to revolutionize metadata and content discovery. By the end of the year, we had onboarded our first customers, setting the foundation for what was to come.
Breaking borders
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We expanded across the Nordics, gaining the trust of leading operators and solidifying our position as a key metadata provider in the region.
Strengthening our footprint
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Growth accelerated as we signed with Smart-TV producers for European data, while unlocking new partnerships and expanding across key markets.
Scaling with strategy
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Our first major acquisition, GVIDI, fueled expansion into the DACH and Benelux regions, strengthening our technical capabilities and broadening our European reach.
Global expansion
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We stepped into Latin America, securing key customers and proving that Simply.TV’s metadata solutions were ready to scale globally.
A defining year
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This year marked a turning point with two major milestones: The acquisition of InFlow Media, further expanding our team and Nordic customer footprint;
A strategic partnership with Summit Partners, a growth equity investment to supercharge our global growth and leadership.
Entering North America
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With a strong foothold in Europe and Latin America, we’re entering North America through acquisition of Red Bee Media's Content Discovery Unit to reshape metadata and content discovery at scale. A bold step forward in our mission to lead the next era of entertainment metadata.
Leading the next era of metadata
The future
We are shaping the future of content discovery - driven by innovation, powered by data, and designed for the next generation of entertainment.
SimplyTV by the numbers
Simply.TV delivers one of the most extensive metadata footprints in the industry—ready to support your platform at scale.
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Meet our team
We, not me
Success works best when it’s shared - we move together, support each other, and build outcomes with customers at the center.
Clear is kind
Open, constructive communication builds trust and helps us stay connected to what matters.
Own the outcome
Taking ownership isn't about perfection - it's about showing up, following through, and delivering work customers can rely on.
Level up daily
We challenge the familiar, explore new angles, and learn as we go - staying open to better ways forward.
Fun fuels flow
Fun isn’t fluff - it breaks tension, builds trust, and sparks creativity. It’s in how we show up, celebrate, and make work human.
Worldwide team
