Insights
How do contextual keywords and descriptors give a competitive advantage in UI, UX, and EPG?
Have you ever wondered what makes the difference between an average, decent, or outstanding user experience? It might seem over-simplistic, but it all comes down to the ability to resonate, connect, and satisfy the curious minds of your viewers by delivering relevant content.
Ioana Iftode
Apr 1, 2021
•
2 min read
Contextual keyword-tagging plays a critical role in the process of shaping outstanding user experiences. Why? Because they are the foundation of innovating how content is being consumed. Users have no longer the time, nor the patience to go through endless lists of irrelevant programs, and here is how we fix this for you.
At Simply.TV, we take our mission to challenge the status quo very seriously. And so, how could content discovery be revolutionized? Keyword-tagging can be used both for traditional recommendation engines, or they can power something greater. We believe that nothing beats a deep dive into a universe of content that has the capacity to glue your viewers to the edge of their seats. What do we mean by that? We mean contextual, timely, and customizable collections right at your fingertips.
How are contextual collections created? With an effective editorial team, we can ensure the creation, implementation, and execution of virtually any contextual content theme you can dream of. With Easter coming up, our editorial team has put together a number of content carousels to delight your viewers, from the youngest to the oldest.
By enabling universes, advanced discovery is no longer bound to limited recommendations, but to a wide array of content that is linked via deep keyword-tagging. With the possibility to prioritize based on IMDb ratings, you can ensure a seamless, fully-user-powered experience.
To conclude, how are contextual keywords and collections giving you a competitive edge? Universes are not intrusive, users have full control over their personal data and their TV watching experience. Even better, universes give you the boundless possibility to customize your content and ensure that you have access to deep collections of seasonal content - at all times. We care about how data is being created and delivered to you, and we never lose sight of what matters for you, and for us: the end-user experience.
Read more articles
Simply.TV Acquires Red Bee Media’s Content Discovery Division
Super Aggregation: Reshaping Content Consumption in 2025
Titan OS selects Simply.TV for Third-Party OTT Super-Aggregation
Transforming Live Sports Viewing with Advanced Metadata: Simply.TV Leads the Way
Zapping Launches with Simply.TV to Deliver Enhanced TV and Live Sports Data in Chile, Peru, Ecuador, and Brazil
Allente Selects Simply.TV for Advanced Super Aggregation Across Nordic Markets
Simply.TV Acquires Nordic Metadata and EPG Leader InFlow Media
ocilion Partners with Metadata Leader Simply.TV to Elevate User Experience and Content Discovery
Drei TV Austria taps Simply.TV for metadata
Tele Columbus taps Simply.TV for advanced metadata to power their next-gen hybrid Android TV
Simply.TV and Minerva team up to turbocharge Go Malta's award-winning user experience
Simply.TV is launching in Latin America
Simply.TV signs metadata deal with YouSee for improved UI and UX experience
iWedia and Simply.TV Partnering to Increase Engagement On Live TV
Rumo by Spideo integrates Simply.TV to improve content discovery
Simply.TV Acquires European Metadata and EPG Specialist GVIDI
Metadata in the hospitality industry: what shapes outstanding TV experiences?
The 90-second dilemma - How to win TV customers with localised images
Simply.TV and Vestel sign multi-year EPG-metadata deal
2021 Industry Updates - Let's talk movie and genre trends in the Nordics!
Whip Media And Simply.TV Announce Strategic Partnership
The 3 core advanced metadata elements to drive countless kids' TV universes
Simply.TV to power EPG in Otrum’s market-leading hospitality solution
Advanced metadata - the backbone of immersive Comic-Con themed universes
ORS signs multi-year deal with Simply.TV for advanced metadata and EPG
The Simply.TV Way Of Building A Transformative Documentary Space
How to power immersive user experiences via contextual content carousels
People Franchises - Brand New Collections for Your Binge-Watching Audience
Why documentaries could be your key competitive advantage - 2021 industry insights
How to boost content discovery with customizable, immersive film collections
DNA signs with Simply.TV for metadata and advanced content discovery
How inspiring TV metadata creates a competitive advantage in the kids’ learning space
Valentine’s Day – in love with Advanced Metadata
Why our kids love Netflix and avoid most traditional TV platforms
Metadata in a rapidly changing TV environment – 2020 Q3 insights
