Simply.TV's founders will begin to work alongside Dr. Krajicek, with Mr. Rühmann leading sales, business development and strategy, and Mr. Trolle spearheading the company's engineering efforts.

"We are thrilled to welcome Dr. Krajicek to the team," said Mr. Trolle. "He brings a sales and operational mindset - as well as extensive experience scaling growth-stage businesses - to Simply.TV. His leadership principles and deep understanding of value generation from data and analytics give us full confidence that this is a great development for the company and our customers."

Dr. Krajicek's appointment coincides with Simply's acquisition of Red Bee Media's Content Discovery Business, further accelerating Simply.TV's global expansion and strengthening the company's position in the U.S. market.

"Morten, Daniel and the Simply.TV team have built something truly impressive, creating a modern tech stack and a customer-centric approach to build a business with a truly global reach," Dr. Krajicek said. "Since the company's founding, Simply.TV has acquired and integrated complementary businesses, on boarded a variety of global media brands, and now expanded its presence in the U.S. I could not be more excited to join this team and lead the business through its next phase of growth."

About Simply.TV

Founded in 2019, Simply.TV is a global leader in metadata and content discovery solutions, providing state-of-the-art services to some of the world's most prominent TV entertainment brands, including Vodafone, Telia, Vestel, and Philips. Simply.TV specializes in aggregating and enriching metadata for EPG (Electronic Program Guides), FAST (Free Ad-Supported Streaming TV), VOD (Video On Demand), and OTT (Over-The-Top) streaming platforms, ensuring viewers can easily discover and access their favorite content across a wide range of services. Simply.TV's platform leverages cutting-edge AI and machine learning technologies alongside proven editorial workflows to deliver highly accurate, up-to-date, and comprehensive metadata. This not only enhances the user experience but also supports TV operators, broadcasters and streaming services in offering personalized, engaging, and intuitive interfaces to their customers. View more at www.simply.tv or follow on LinkedIn.

About Summit Partners

Summit Partners is a leading growth-focused investment firm. Summit invests across growth sectors of the economy and, since the firm's founding in 1984, has invested in more than 550 companies in technology, healthcare, and other growth industries. These companies have completed more than 175 public equity offerings, and more than 250 have been acquired through strategic mergers and sales. Summit maintains offices in North America and Europe and seeks to invest in category-leading, profitable growth companies worldwide. For more information, please see www.summitpartners.com or follow on LinkedIn.