Insights
Why our kids love Netflix and avoid most traditional TV platforms
We live and breathe TV metadata as few people do. Metadata actually confronts you indirectly every day, as it drives navigation in streaming services and on TV platforms.
Ioana Iftode
Oct 2, 2020
•
2 min read
With Corona kicking in, our own children increased the time spent in front of the television. So we started to observe and analyze how our children were deciding on, picking, and consuming content from Netflix, Disney+, Amazon Prime, as well some national and regional streaming services such as the Danish DR Ramasjang and Viaplay:
How did they navigate?
Where and when did they spend the most time browsing around without finding the content they wanted to watch? And why?
When they made quick viewing decisions - what was the key driver for their decisions?
Content targeted children are driving billions of dollars and many families subscribe to streaming services in relation to their children's content loved shows and characters. So it was interesting to dive deeper into the behavioral differences between navigation of leading streaming services and the experiences our children had when using traditional TV operator platforms - we had the pleasure of testing several of our own customers' interfaces.
We learned three things:
Our children had no meaningful content carousels for similar kids' content from traditional TV operators. Most kids' content was just filled into one big kids' category and then they could start searching.
Age segmentation is a must to increase content relevance. And our older kids had different selection criteria such as kind of images and relevance of additional information about the programs than our pre-school children.
Our children love to navigate based on character profiles such as Peppa Pig, Vampirina, Barbie, and Bob the Builder. Nearly no traditional TV operator had this navigation - even they had tons of good content across linear channels and in-bound streaming services.
Our conclusion was clear: We need to enable and support TV operators in their aspirations to build interfaces in the same way as the big streaming platforms do it. The platforms should be able to differentiate and nuance the navigation in their kids' content section.
So what have we done? We have created the most comprehensive keyword space that will enable advanced navigation by divided the content into moods, settings, characteristics, audiences, and periods. And this is done for all local, regional, national and international content. And then we learned a lot about the importance of educational content that we are brought up in one of the next articles.
Read more articles
From Frustration to Flow: Why EPG Correction & Viewing Markers Are the Next UX Game-Changer
Simply.TV Names Business Intelligence Executive Dr. David Krajicek as CEO
Simply.TV Acquires Red Bee Media’s Content Discovery Division
Super Aggregation: Reshaping Content Consumption in 2025
Titan OS selects Simply.TV for Third-Party OTT Super-Aggregation
Transforming Live Sports Viewing with Advanced Metadata: Simply.TV Leads the Way
Zapping Launches with Simply.TV to Deliver Enhanced TV and Live Sports Data in Chile, Peru, Ecuador, and Brazil
Allente Selects Simply.TV for Advanced Super Aggregation Across Nordic Markets
Simply.TV Acquires Nordic Metadata and EPG Leader InFlow Media
ocilion Partners with Metadata Leader Simply.TV to Elevate User Experience and Content Discovery
Drei TV Austria taps Simply.TV for metadata
Tele Columbus taps Simply.TV for advanced metadata to power their next-gen hybrid Android TV
Simply.TV and Minerva team up to turbocharge Go Malta's award-winning user experience
Simply.TV is launching in Latin America
Simply.TV signs metadata deal with YouSee for improved UI and UX experience
iWedia and Simply.TV Partnering to Increase Engagement On Live TV
Rumo by Spideo integrates Simply.TV to improve content discovery
Simply.TV Acquires European Metadata and EPG Specialist GVIDI
Metadata in the hospitality industry: what shapes outstanding TV experiences?
The 90-second dilemma - How to win TV customers with localised images
Simply.TV and Vestel sign multi-year EPG-metadata deal
2021 Industry Updates - Let's talk movie and genre trends in the Nordics!
Whip Media And Simply.TV Announce Strategic Partnership
The 3 core advanced metadata elements to drive countless kids' TV universes
Simply.TV to power EPG in Otrum’s market-leading hospitality solution
Advanced metadata - the backbone of immersive Comic-Con themed universes
ORS signs multi-year deal with Simply.TV for advanced metadata and EPG
The Simply.TV Way Of Building A Transformative Documentary Space
How to power immersive user experiences via contextual content carousels
People Franchises - Brand New Collections for Your Binge-Watching Audience
Why documentaries could be your key competitive advantage - 2021 industry insights
How to boost content discovery with customizable, immersive film collections
How do contextual keywords and descriptors give a competitive advantage in UI, UX, and EPG?
DNA signs with Simply.TV for metadata and advanced content discovery
How inspiring TV metadata creates a competitive advantage in the kids’ learning space
Valentine’s Day – in love with Advanced Metadata
Metadata in a rapidly changing TV environment – 2020 Q3 insights
