Introduction

Summarize the project

DNA selected Simply.TV as its metadata provider due to its superior Finnish data quality and advanced automation workflows - key factors for delivering an enhanced viewing experience, particularly in sports at a local level and local content. By implementing Simply.TV's solutions, DNA gained the ability to offer viewers a more personalized and engaging experience. The partnership not only addressed immediate operational needs but also established a strong foundation for future innovation in content discovery and super aggregation.

Challenge

DNA relies on metadata for metadata management and personalization. Therefore, DNA required real-time EPG updates to its system to maintain up-to-date content that enhanced user interactions. Key challenges to this included:

1. Metadata Consistency: Harmonizing metadata quality across the platform to give users the same experience everywhere.

2. Visual Cohesion: Ensuring all images follow the same style guidelines so content looks uniform and professional across the entire TV platform.

3. Automation: Process and data handling automation instead of manual data entry as updates were missing and deduplication consumed internal resources.

Solution

Simply.TV successfully transformed DNA’s content discovery experience through cost-effective data automation, delivering on key capabilities such as: 

1. Comprehensive Metadata: Simply.TV delivered a full content discovery portfolio including advanced sports metadata to DNA, expanding their offerings with more complete league and team information.

2. Extensive Visual Universe: Improved imagery across big and small screens.

3. Smart Workflow Automation: Caught data inconsistencies, aligned duplicated IDs for series linking and automatically validated metadata before sending data to DNA.

4. Future Opportunities: Proposed expansion of their sports content to include other major leagues to strengthen DNA’s market position.  

Implementation

Throughout the project, Simply.TV demonstrated:

1. Tech-forward: Superior integration capabilities with the Finnish channels and streaming services and established modern delivery methods (APIs)..

2. Support: Worked closely with DNA to ensure seamless and integrated support management through internal customer portal and Slack integration.

3. Flexibility: Customized deliveries, adjusted to DNA’s genre space and worked on changing timelines throughout the implementation phase.

Results

With the project focused on modernizing operations, DNA now enjoys the following benefits:

1. Enhanced Metadata Quality: Comprehensive and consistent data quality for improved discoverability and accessibility.

2. Optimized Streaming Integration:. Streaming services such as .Viaplay and MTV Katsomo are now seamlessly unified - delivering smoother content discovery and a more cohesive viewing experience. 

3. Modern Solution: Simply.TV’s comprehensive set of data and advanced data handling allows DNA to focus on building out their TV offering.

Customer Quote

“Simply.TV excelled in the automation level, demonstrating superior integration capabilities with all Finnish sources and the ability to ensure perfect series linking.”

— DNA

Future Opportunities

DNA now has access to Simply.TV’s advanced discovery tools and products, providing significant potential for:

1. Super Aggregation: Leveraging metadata consistency to create bundling opportunities.

2. Precision Content Targeting: Using Simply.TV’s discovery tools, including video descriptors to create user-tailored experiences and monetization for ad-insertion. 

3. Competitive Differentiation: Using richer metadata and visuals to strengthen their market position.

Conclusion

Simply.TV’s partnership with DNA underscores how metadata modernization - powered by automation, enriched content, and enhanced visuals - can elevate a platform. By integrating advanced discovery tools, DNA is poised to further boost viewer engagement and secure a competitive advantage in the evolving Finnish media landscape.