Introduction

Summarize the project

As part of Simply.TV’s acquisition of Inflow Media, Allente Nordic seamlessly transitioned to Simply.TV’s metadata services. This partnership offered Allente Nordic an opportunity to elevate their platform’s sports metadata quality and overall visual consistency. By focusing on effective migration, enriched descriptions, and an extensive visual universe, Simply.TV provided immediate value while setting the stage for future enhancements through advanced discovery products.

Challenge

Allente Nordic required a smooth migration of their metadata catalogue while ensuring uninterrupted service and maintaining quality standards. Specific challenges included:

1. Metadata Consistency: Addressing inconsistencies in descriptions and content tagging that impacted discoverability and user experience.

2. Visual Cohesion: Aligning imagery across the catalogue for visual consistency and richness.

3. New Opportunities: Highlighting potential for improved user interface (UI) and user experience (UX) through advanced metadata solutions.

Solution

Simply.TV delivered a seamless transition, leveraging creativity and efficiency to meet Allente Nordic’s needs:

1. Efficient and Effective Migration: The content migration system was leveraged to its maximum capacity -  showcasing Simply.TV’s operational agility.

2. Comprehensive Metadata: Allente Nordic benefited from Simply.TV’s rich and detailed descriptions, offering a more comprehensive ecosystem of sports leagues and teams.

3. Extensive Visual Universe: Improved imagery across the catalogue ensured a consistent and visually appealing platform.

Implementation

Throughout the transition, Simply.TV demonstrated:

1. Speed and Creativity: Rapidly addressed any roadblocks or challenges during the migration process.

2. Collaboration: Worked closely with Allente Nordic to ensure their needs were met while introducing new possibilities for improvement.

3. Flexibility: Tackled metadata concerns such as multi-region metadata delivery and catch-up rule sets, with solutions planned to optimize performance further.

Results

While this project focused primarily on migration and EPG data, Allente Nordic now enjoys the following benefits:

1. Enhanced Metadata Quality: Descriptions are more comprehensive and engaging, improving discoverability.

2. Polished Visual Presentation: A consistent image universe that elevates the platform’s UI and improves UX.

3. Scalable Solutions: Simply.TV’s comprehensive set of data allowed Allente Nordic to enhance their sports offerings.

Customer Quote

“The metadata we receive from Simply.TV is absolutely essential to our work. Without it, we wouldn’t have a viable product because metadata facilitates the visibility and consumption of the content.”

— Allente Nordic

Future Opportunities

Allente Nordic now has access to Simply.TV’s advanced discovery tools and products, providing significant potential for:

1. Dynamic Content Rows: Leveraging granular metadata to create personalized and engaging content journeys.

2. Advanced Discovery Features: Implementing Simply.TV’s discovery solutions to enhance platform navigation and viewer satisfaction.

3. Competitive Differentiation: Using richer metadata and visuals to strengthen their market position.

Conclusion

The collaboration between Simply.TV and Allente Nordic showcases how a seamless migration, enriched metadata, and enhanced visuals can transform a platform. With the added potential of advanced discovery tools, Allente Nordic is well-positioned to explore new ways to improve user engagement and stand out in a competitive market.