Simply.TV Completes Acquisition of InFlow Media

Copenhagen, Denmark - 3rd July 2024..

We have completed the acquisition of InFlow Media - the leading metadata provider in the Nordics.

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This marks the second acquisition made by Simply.TV, after the Dutch metadata specialist GVIDI was acquired in 2022. With InFlow Media, Simply.TV will strengthen its customer base in the Nordics, add advanced content discovery technology and welcome 35 metadata experts from Denmark and Norway.

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Commenting on the acquisition, Simply.TV COO Daniel Rühmann said: “It is a dream coming true to combine forces with InFlow Media and form a true powerhouse for metadata and content discovery solutions in the Nordics. With the experienced team and the additional technology stack, we will be able to bring even better services to the combined customer base. We have been really impressed with the team and the technology we have come to know in the past months”.

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InFlow Media, formed out of Universum Norway and Ritzau Mediaservice Denmark in 2019 and until now owned by NTB and Ritzau combined, has a unique position in the Nordics from decades of work with broadcasters, content owners and their TV operator customers. Starting with TV listings for print publications, InFlow Media evolved to develop EPG metadata and has been instrumental in supporting the transition to time-shift viewing, personal video recorders, and VOD in the Nordics. In recent years, the company has been focused on adapting to changing user habits and leveraging new technologies to bring metadata to the next level, a focus that aligns closely with the Simply.TV brand.