Simply.TV Acquires European Metadata Specialist GVIDI

Copenhagen, Denmark – 22 August 2022.

Simply.TV has completed its acquisition of metadata specialist GVIDI.

Simply.TV will be adding extraordinary talent, strong leadership and approx. 25 customers.

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Commenting on the acquisition, Simply.TV COO Daniel Rühmann said: “GVIDI’s solid base of Pay TV operators, broadcasters and CE-manufactures compliments the Simply.TV customer portfolio and the GVIDI team will add substantial technical, operational, and commercial leadership. Acquiring GVIDI is a natural next step to accelerate growth after winning several Tier 1 operators and CE manufacturers this year and the acquisition enhances our trusted one-stop-shop for TV operators, broadcasters, and customer electronics clients needing metadata across linear and OTT metadata.”

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GVIDI’s Managing Director, Tijn Smithuis, said: “When selling your business, you look for the perfect match for your customers, employees, and strategic fit of the joint company. When the conversations kicked in, the perfect match was obvious.