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  • Jonathan Pugerup

Bodø 1916 as Champion. Leicester 2.0. The impact of amazing sports data for TV consumption.

As the year is coming to an end, the Nordic football leagues Allsvenskan and Eliteserien are doing so as well. Although these two competitions might not be followed as much as Serie A, Premier League, or La Liga, they are still huge providers of emotions and adrenaline.

Sports images metadata showcasing team vs team for elite serien with LIMT Bodø 1916 and Viking F.K. Stavanger 1899
Team vs team, Elite Serien, LIMT Bodø 1916 & Viking F.K Stavanger 1899


In Eliteserien, the Norwegian first division league, we have seen a completely unexpected outcome. The football club FK Bodø/Glimt was promoted to the top division in 2017, they nearly relegated the year after, and in 2020, the year full of surprises, they won the Eliteserien Championship a month in advance. It seems like we are witnessing a Leicester 2.0!

If in Norway the winner was an underdog, in Sweden we have witnessed Malmö FF win the Allsvenskan for the 24th time in their history. The question that we are all asking ourselves is whether they will be able to win it next year since they have been struggling to win the trophy several years in a row recently. This however proves how interesting the Allsvenskan is due to its high level of competitors for the title each year.


Sports images metadata composite images of team vs team. ALLSVENSKAN,  Malmö vs HIF
Team vs team, ALLSVENSKAN, Malmö vs HIF

The sports team at Simply.TV is made of sports fanatics that use their passion to constantly enhance our sports product. Stories like the one of FK Bodø/Glimt are what our sports team loves, and the best way they can display their love and passion for sports is through providing rich metadata in terms of images, data level, and data structure for all sports and competitions.


At Simply.TV we strive for perfection in all ways when it comes to metadata and we believe that the Allsvenskan and Eliteserien for example, deserve to have the same high-quality images and data that Serie A has. You know why? Because 1) we do not believe in preferential treatment at Simply.TV and 2) for our Nordic customers it is more relevant for them to have rich metadata for the Nordic leagues rather than other European ones in order to have an appealing customer-centric EPG.


Therefore if you want to join us in this sports adventure, we can guarantee you that you will be provided with the highest standards of metadata for all the leagues that we cover because our sports product will enable you to build applications and interfaces that your end-users will love.

Please do not hesitate to contact me if you have any questions or reach out for a demo! On our website, you can easily sign up for a free trial in order to have a first-hand experience with our products!


Simply.TV Sports Metadata image from 2020 showcasing a scene from Champions League. The image features: Lionel Messi, Cristiano Ronaldo, Mo Salah, Joao Felix, Robert Lewandowski, N'Golo Kante, Harry Kane, Eden Hazard, Kun Aguero, Kylian Mbappe
Simply.TV Sports Metadata